“We believe marketers deserve better than guesswork. They deserve tools that think, insights that compound, and a community that pushes them forward.”
Why This Exists
AI Marketing started in early 2024 as a personal Substack — a place to document what was working (and what wasn't) as AI tools transformed the marketing landscape. The first issue went to 47 people. Most of them were friends.
Within six months, it had grown to 3,000 subscribers. Not from growth hacks or paid acquisition — from readers sharing issues with their teams. The thesis was simple: marketers were drowning in AI noise and starving for signal. That thesis hasn't changed.
Today, 12,000+ marketers from companies like Google, Shopify, HubSpot, and hundreds of startups rely on this newsletter every week. It's still free, still independent, and still relentlessly focused on what actually works.
At a Glance
What We Stand For
Substance Over Hype
The AI space is noisy. We cut through it. Every insight we share has been verified, tested, or grounded in real-world results. If it's speculative, we say so.
Practitioners First
Our readers are working marketers — people managing budgets, timelines, and stakeholders. We write for them, not for Twitter impressions or VC audiences.
Relentlessly Useful
Every issue should leave you with something you can use. A tool, a framework, a prompt, a strategy. If it's not actionable, it doesn't make the cut.
Elena Vasquez
Founder & Editor
Elena spent 12 years leading AI strategy at a Fortune 500 ad agency before starting AI Marketing. She's managed over $50M in AI-driven campaigns and has spoken at 40+ industry conferences. She writes every issue herself — no ghostwriters, no AI-generated filler, no sponsored content.
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